Digital marketing methods to find potential customers on digital marketing that businesses often use include:
- Social media advertising: Use social media platforms such as Facebook, Tiktok, Youtube, Zalo, LinkedIn to run advertising campaigns targeting potential customers based on age, gender, interests and behavior online
- Search engine advertising: Use search engines like Google Ads to serve up ads when users search for keywords related to your business’s products or services
- Email marketing: Send marketing emails to existing or potential customer lists, providing product information, offers, and valuable content to attract and retain customers
- Content marketing: Creating valuable content such as blog posts, how-to articles, videos, and infographics to share useful information and attract the interest of potential customers. This content can also be shared on social networks and in emails
- SEO (Search Engine Optimization): Optimize your business’s content and website to increase your chances of appearing high in natural search results on search engines like Google, and Bing.
- Affiliate marketing: Cooperate with reputable partners or influencers, KOLs, KOCs.. in the industry to advertise and reach potential customers through their channels
- Remarketing: Use remarketing strategies to continue advertising to users who have previously interacted with your business’s website or products, to increase conversions.
- Chatbot & automation: Use chatbots and automation systems to interact and support customers online, provide product information, answer questions, and provide purchasing guidance.
The above methods are common ways that businesses in Vietnam often use to find and attract potential customers through digital marketing. However, each business may need to combine and adjust its strategy based on its industry, business goals and customer characteristics.
Please contact GKOF to receive more detailed advice from Digital marketing experts on potential customer-finding solutions for your business
