GKOF

Grow Your Client Base
Through Online Marketing & Advertising Strategies

Digital Marketing services give you the best digital exposure you deserve. On the way forward, going digital is a must for any business now. GKOF believes to make your brand available at the right time and on the right place with the right customers.

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What is the ultimate goal of Digital Marketing?

It’s simple — promote and grow businesses or brands by utilizing various digital channels and technologies to reach and engage with target audiences. Digital Marketing aims to achieve several objectives, but the primary goal is to drive profitable customer action, which can be measured in terms of conversions, sales, leads, or other relevant metrics.

The importance of Lead Generation in Digital Marketing

In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into prospects for a business. The method utilizes online channels, tactics, and strategies such as advertising, email campaigns, social media, or even offering downloadable content through a landing page. The most common strategy is to direct traffic to a business’s website and acquire the contact information of prospects through forms.

The strategies of lead generations typically involve using content in various forms to increase brand awareness and interest in products or services. Using the sales funnel to nurture the leads interested in your business and nudge them towards taking purchase actions. Seasoned B2B marketers focus on the quality of the lead they attract. They do this by working to understand their buyer persona and ensure that their content resonates deeply with their ideal customer.

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Digital Marketing offers numerous advantages for businesses

Here are some of the key advantages of digital marketing:

1. Targeted audience:

With digital marketing, you can reach a specific audience based on their demographics, interests, behavior, and online activities. This targeted approach ensures that your marketing efforts are directed towards the most relevant and potential customers, increasing the chances of conversion.

2. Cost-effective:

Digital marketing is generally more cost-effective than traditional marketing channels like TV, radio, or print ads. Online advertising platforms allow you to set budgets and bid for ad placements, making it possible to work with any budget and measure the return on investment (ROI) more accurately.

3. Measurable results:​

Digital marketing provides detailed analytics and insights, allowing you to track the performance of your campaigns in real-time. You can measure key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates (CTR), and more, helping you optimize your strategies for better results.

4. Flexibility and adaptability:

Digital marketing allows you to quickly adjust and modify your campaigns based on real-time data and user feedback. This flexibility enables you to respond to changing market trends and customer behavior more effectively.

5. Global reach:

The Internet has a global reach, and digital marketing enables businesses to reach potential customers worldwide. You can expand your market beyond local boundaries and tap into new markets without the need for physical locations in different regions.

6. Personalization:

Enables personalized communication with customers, creating a more personalized experience based on their preferences and previous interactions. Personalization helps build stronger relationships with customers and enhances brand loyalty.

7. Interactivity and engagement:

Digital marketing channels, such as social media, email marketing, and interactive content, allow for direct engagement with the audience. This two-way communication fosters trust, credibility, and a sense of community around your brand.

8. 24/7 availability:

Your digital marketing efforts, such as a website or online store, are accessible to customers 24/7, regardless of their location or time zone. This continuous availability increases the chances of attracting and converting customers at any time.

9. Level playing field:

Digital marketing provides opportunities for small businesses and startups to compete with larger corporations on a more level playing field. With a well-executed digital strategy, smaller businesses can gain visibility, reach, and compete effectively within their niche.

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10. Drive business growth & engage your target customers at the right time on the right place:

Digital marketing services provide businesses of all sizes with an opportunity to market their brand 24/7 at a low cost. From startups to medium-sized enterprises to multiple-location companies, a digital marketing company helps you expand your niche market reach to offer goods and services to your target customers, irrespective of time differences or location.

Hiring an internet marketing agency is one of the best ways to reach your prospects while maintaining a robust relationship with your existing clients. As long as your business has a strong digital presence, your customers will always find you.

How much should a company spend on Digital Marketing?

No matter the size of your business, it’s important to research how much you should spend on digital marketing. Digital marketing agency pricing varies, but plenty of agencies claim that they offer extremely cheap rates — and that is what your company needs to look out for looking to hire a marketing firm.

In almost all cases, you get what you pay for in terms of digital marketing services. So “cheap” services often don’t drive the results you want.

BUSINESS SIZEPERCENT OF REVENUE TO SPEND ON MARKETING
Small business 7-8%
Mid-sized business 10%
Enterprise business 15%

Why your business should utilize Digital Marketing?

Increase your sales volume and build a robust digital foundation with value-driven internet marketing services. Digital Marketing helps you:

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Grows your business

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Increases your revenue

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Boosts your brand awareness

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Expands your market share

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Keeps your business competitive

Our Digital Marketing Services

Website Design

Website Design

Our service involves website development, implementation and optimization with visually appealing, user-friendly and highly converted for business.

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Performance Marketing

Performance Marketing

GKOF follows a data-driven approach toward PPC (Paid per click) campaign optimization with the ultimate goal of achieving the best possible ROAS (Return on ad spend) for our clients.

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Search Engine Optimization

Search Engine Optimization

Our SEO management services aim at enhancing your business’s online presence, driving traffic, targeting qualified leads, and boosting your conversions.

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FAQs

A digital marketer is a marketing specialist who understands how to develop and deploy effective marketing strategies online. A digital marketer understands connecting with an online audience. They can ensure your brand engages with your consumer from the first point of contact through after-sales service.

Every single brand has to have an online representation of the business. However, your digital footprint won’t have any impact if you don’t market it successfully. Every business would benefit from an ongoing, comprehensive digital marketing strategy and the support of an expert marketing team.

Digital marketing is cost-effective in that you can get your message directly in front of your ideal audience. Consider that traditional marketing casts a wide net across the general public. In contrast, digital marketing takes a targeted approach and engages the consumer with the right message at the right time. You can measure your digital marketing efforts and the costs involved quite easily and mitigate unnecessary spending. This is far more difficult with traditional marketing campaigns. What’s more, the costs involved with hiring a digital marketing agency are dependent on the project scope.

Look for a company that takes the time to assess your current and future marketing needs. A digital marketing agency worth its salt won’t promise immediate results because digital strategies take time to yield results. But it will boast a team of experts able to identify needs and gaps in your current strategy. What’s more, they will work with you to establish outcomes, align with your goals and offer consistent, transparent reporting. Be cautious about companies offering a quick fix. Choose an agency with proven successes, client testimonials and case studies and outstanding reviews across their services.

With GKOF, you can start seeing real results from your digital marketing strategy. Our dedicated and hands-on account managers will develop a competitive and personalized strategy for your business, leading to more calls, purchases, and revenue for your business. Whether you’re looking to market your technology solutions, manufacturing business, or ecommerce store, our experienced team can help you succeed.

Ready to take the next step?

Get your free custom quote today by contacting us online!