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Turn Traffic Increases Into Inbound Lead & Revenue Driving Machine

In a digital world overflowing with choices, standing out is not just an option; it’s a necessity. Welcome to the pinnacle of SEO services, where your brand’s visibility, credibility, and success are our top priorities. With our expert guidance, your journey to digital excellence begins here. Explore the possibilities, and let us propel your online presence to new heights.

SEO heading

Explore SEO &
Why your business absolutely needs it?

SEO stands for Search Engine Optimization. It refers to the practice of improving a website’s visibility and rankings in search engine results pages (SERPs) organically, meaning without paid advertising. The goal of SEO is to increase the quality and quantity of website traffic by optimizing various aspects of a website to align with search engine algorithms.

Search engines, like Google, use complex algorithms to determine the relevance and authority of web pages when users search for specific keywords or phrases. SEO involves making strategic changes to a website’s structure, content, and other elements to improve its visibility and increase the chances of ranking higher in search results.

How does GKOF execute SEO?

GKOF’s approach to SEO follows a systematic process that has been proven to produce tangible outcomes. We initiate projects by analyzing the competitive landscape, conducting keyword and audience research, performing a technical audit of the website, and optimizing on-site content.

By addressing these various aspects within the SEO ecosystem, we establish a strong foundation for the website. This ensures that the site is free from critical technical issues and sends relevant signals to search engines, thus enhancing its ranking.

Once the foundational elements of SEO are completed and implemented, the focus shifts to building links and establishing authority for the website, which has a more significant impact. Our off-site optimization campaigns align closely with the overall objective of ongoing SEO activities.

To gauge the impact and success of SEO, we provide regular reports that encompass essential performance metrics such as traffic, conversions, revenue, and analytics-derived metrics.

SEO is an ongoing process where we prioritize tasks based on their effort and impact. Therefore, maintaining an “optimization” mindset is really important to seek opportunities to enhance our client’s performance.

magnifying-glass-with-seo-concepts

Our tech-enabled SEO process

The SEO process includes six elements at GKOF. Keep reading to discover how our SEO marketers will improve your online presence, lead generation or sales efforts, and revenue.

In-depth research

In-depth research

At the beginning of an SEO campaign, GKOF conducts a comprehensive examination of your company, website, competitors, and industry.

  • Extensive competitor analysis
  • Analysis of your site and server
  • Evaluation of hundreds of on-site SEO factors

By utilizing the gathered data, we develop a roadmap to enhance the SEO of your website.

Attractive content

Attractive content

Users rely on the content of your website to gain knowledge and guidance throughout the purchasing process.

  • A website with optimised SEO that generates conversions
  • Informative & educational longform
  • Intriguing & valuable blog posts

We provide topic suggestions, professional copywriting, and high-quality content. Our goal is not only to improve your website’s ranking but also drive the growth of your company.

Relevant keywords

Relevant keywords

Our SEO services center around a thorough process of researching relevant keywords. By targeting specific keywords, we can define your audience and drive valuable traffic to your website.

  • Analysis of competitor keywords
  • Keyword mapping report
  • Advanced rank tracking

With the influx of relevant traffic to your website, your company can secure fresh leads, high-value sales, and more.

Relevant Keywords

Relevant Keywords

Our SEO services center around a thorough process of researching relevant keywords. By targeting specific keywords, we can define your audience and drive valuable traffic to your website.

  • Analysis of competitor keywords
  • Keyword mapping report
  • Advanced rank tracking

With the influx of relevant traffic to your website, your company can secure fresh leads, high-value sales, and more.

Optimisation Activities

Optimisation Activities

We implement a range of significant & minor changes to your website, focusing on aspects such as information architecture (IA) & user experience (UX). 

  • Compell titles & meta descriptions to capture the attention
  • Enhance usability to improve UX
  • Update IA to optimize performance

With our dedicated web development team, we commit to take care of your technical SEO, ensuring improved website usability, speed, and functionality.

Optimisation activities

Optimisation activities

We implement a range of significant & minor changes to your website, focusing on aspects such as information architecture (IA) & user experience (UX). 

  • Compell titles & meta descriptions to capture the attention
  • Enhance usability to improve UX
  • Update IA to optimize performance

With our dedicated web development team, we commit to take care of your technical SEO, ensuring improved website usability, speed, and functionality.

Earned media & Inbound links

Earned media & Inbound links

Showcasing your website to your target audience is crucial, and earned media and off-page SEO play a significant role in achieving this goal.

  • Promote your content
  • Obtain relevant mentions
  • Implement viral marketing

Our dedicated content marketing team will actively work towards creating links with reputable experts in your industry for the growth of your website.

Measurement & improvement

Measurement & improvement

Bringing relevant and qualified search traffic to your website is just the initial step in our SEO optimization services.

  • Analyze conversion paths
  • Enhance calls-to-action
  • Continuously improve ROI tracking

We strongly believe in conducting comprehensive testing and continuously refining your SEO marketing strategy to ensure that your business consistently generates revenue from SEO.

Earned media & Inbound links

Earned media & Inbound links

Showcasing your website to your target audience is crucial, and earned media and off-page SEO play a significant role in achieving this goal.

  • Promote your content
  • Obtain relevant mentions
  • Implement viral marketing

Our dedicated content marketing team will actively work towards creating links with reputable experts in your industry for the growth of your website.

Measurement & improvement

Measurement & improvement

Bringing relevant and qualified search traffic to your website is just the initial step in our SEO optimization services.

  • Analyze conversion paths
  • Enhance calls-to-action
  • Continuously improve ROI tracking

We strongly believe in conducting comprehensive testing and continuously refining your SEO marketing strategy to ensure that your business consistently generates revenue from SEO.

The 4 pillars of effective SEO strategy

Our team of strategists, copywriters and SEO experts have ranked blogs in highly competitive niches. Here’s what to expect from our SEO services.

Value

1. Create content that is actually
valuable and helpful

We address the questions that searchers frequently ask on Google about your products or services, and we incorporate those answers into long-form content on your blog. This allows you to establish a presence on Google for topics related to your business.

2. Understand the underlying reason behind the search

Google constantly seeks to determine why searchers are seeking specific information. Based on this, Google presents results that it believes align with the searcher's intent. To achieve high rankings, it's crucial to have a deep comprehension of search intent.

Inquiries

3. Cover all aspects of the searcher's inquiries

In order to merit a place on the first page of Google, it is essential to address all the information that searchers expect and want to know. We accomplish this by conducting thorough research on common subheadings and subtopics.

Relevant topics

4. Conduct keyword research to identify relevant topics

When it comes to SEO, we follow the principle of "measure three times, cut once." We invest time in ensuring that our SEO strategies are based on meticulous research and data, in order to produce the best possible outcomes.

We specialize in B2B, technology & services
& trading businesses

Travel

Construction

Lifestyle

Medical

Legal

Entertainment

Education

Fitness

Technology

Finance

Real Estate

Fashion

Religion

Business

Fitness

Affordable packages for SEO services

You’ll pay GKOF’s Set up and monthly management fee.

PackagesLiteStandardProfessionalPlatinumEnterprise
Number of keywords optimized (Keyphrases with less than 1M results) Up to 70 Up to 150 Up to 200Up to 250Up to 300
Pages Optimized Up to 20Up to 30Up to 40Up to 50Up to 60
SEO
Consulting
(Meeting) 		SEO strategy consulting✔ ✔ ✔ ✔ ✔
Keyword traffic - brand consulting✔ ✔ ✔ ✔ ✔
Keyword conversion - products/services
consulting 		✔ ✔ ✔ ✔ ✔
Landing Page consulting ✔ ✔ ✔ ✔ ✔
Remarketing strategy consulting ✔ ✔ ✔ ✔ ✔
Online Marketing consulting ✔ ✔ ✔ ✔ ✔
Plan &
Proposal 		Market research✗ ✗ ✔ ✔ ✔
Competitor research✗ ✗ ✔ ✔ ✔
Keyword researchMaximum 150
keywords		Maximum 500
keywords		Maximum 800
keywords		Maximum 1200
keywords		No limits
Keyword selection✔ ✔ ✔ ✔ ✔
Set up KPI & measurements✔ ✔ ✔ ✔ ✔
Landscape
Research &
Technical
Audit 		Technical website analysis & opportunity
report 		✔ ✔ ✔ ✔ ✔
Keyword research & selection ✔ ✔ ✔ ✔ ✔
Keyword mapping to target pages ✔ ✔ ✔ ✔ ✔
Robots.txt optimization ✔ ✔ ✔ ✔ ✔
XML sitemap creation & submission ✔ ✔ ✔ ✔ ✔
Quarterly Earned Media Content Assets – Content, Linkbuilding, Consulting, or CRO Assets 4 Content, Outreach, UX, or CRO Assets 6 Content, Outreach, UX, or CRO Assets 12 Content, Outreach, UX, or CRO Assets 15 Content, Outreach, UX, or CRO Assets 24 Content, Outreach, UX, or CRO Assets
Google Business Profile optimization (if needed) ✔ ✔ ✔ ✔ ✔
Information architecture audit ✔ ✔ ✔ ✔ ✔
Canonicalization analysis ✔ ✔ ✔ ✔ ✔
Initial and external link analysis ✔ ✔ ✔ ✔ ✔
Link redirect audit ✔ ✔ ✔ ✔ ✔
Internal links restructuring & optimization ✔ ✔ ✔ ✔ ✔
Duplicate content analysis ✔ ✔ ✔ ✔ ✔
Onsite &
Content 		Title Tags & Meta descriptions ✔ ✔ ✔ ✔ ✔
Header Tags Optimized (Ex. H1s) ✔ ✔ ✔ ✔ ✔
Setup of website sitemap ✔ ✔ ✔ ✔ ✔
Image optimization ✔ ✔ ✔ ✔ ✔
Custom 404 error page setup and optimization ✔ ✔ ✔ ✔ ✔
Schema Implementation (JSON-LD) ✔ ✔ ✔ ✔ ✔
Google Analytics setup with event tracking ✔ ✔ ✔ ✔ ✔
Content Marketing 70 articles 150 articles 200 articles 250 articles 300 articles

What is included in GKOF's SEO management services?

Our SEO management services encompass a comprehensive range of strategies aimed at enhancing your business’s online presence, driving increased traffic to your website, targeting qualified leads, and boosting conversions and revenue. SEO plays a crucial role in a successful business model.

However, it’s important to understand that SEO comprises various interconnected techniques, rather than a single strategy. These techniques work together to enhance your website’s ranking on search engines like Google, thereby creating an effective conversion and revenue-generating platform.

Let’s delve into some key SEO strategies that we employ in our SEO campaigns to optimize websites, which include:

  • Evaluations of website SEO
  • Investigation of relevant keywords
  • Development and incorporation of content
  • Optimization of on-page elements

1. Evaluations of website SEO

An evaluation of your website’s SEO serves as the cornerstone of your SEO plan.

During SEO audit, account manager will examine the following items:
  • The website
  • The analytics of your website
  • The data from your Search Console
  • The speed of your website
  • The backlinks to your website
     

Conducting an audit enables our dedicated SEO experts to identify areas that require improvement and uncover opportunities for enhancing your SEO strategy. That’s why our SEO specialists commence with a technical SEO audit as the initial step in developing your plan.

As part of the SEO audit, your assigned account manager will examine the following:

  • Your website
  • Your data from analytics
  • Your data from Google Search Console
  • And more

To ensure optimal outcomes and gain valuable insights into your website, our SEO team utilizes a diverse range of SEO tools. By employing these resources, we adopt a comprehensive approach to your website’s SEO audit, providing your organization with a competitive SEO strategy.

2. Investigation of relevant keywords

In the absence of keyword research, your website won’t achieve high rankings or appear in search results that have the highest potential to reach your target audience. It is crucial for your business, regardless of the online marketing strategy employed, including SEO, to customize your efforts to align with your ideal clients or customers.

This is precisely why keyword research plays a vital role in a successful SEO strategy. It enables your company to connect with potential clients or customers by adapting to their search behavior. By incorporating keywords, phrases, or language used by your audience in your content, such as blog posts or sales pages, you optimize your content and convince users that your company comprehends their needs.

For your company, this translates into increased phone calls, store visits, purchases, and more.

Now, what exactly is keyword research?

Keyword research involves examining the search volume, competition, and cost per click of keywords that hold significance for your business and industry. By conducting keyword research, you gain valuable insights into which terms you should incorporate into your title tags, content, and other elements.

By strategically placing these key terms in important areas on your website, you enhance your chances of ranking highly for those keywords in search engine results pages. This, in turn, leads to increased website traffic and ultimately more customer conversions.

3. Development and incorporation of content

High-quality content is crucial for achieving good rankings in search engines, making it a vital component of any effective SEO campaign.

When creating content, it is important to base it on thorough keyword research, incorporating terms that are deemed highly relevant to your business and industry. Whether your business operates online or offline, leveraging content allows you to effectively reach and convert your target audience.

There exists a wide variety of content types, ranging from informative blog posts to comprehensive online guides, all of which contribute positively to your website.

For instance, in a manufacturing SEO strategy, blog posts may be used to engage business buyers in the initial stages of the buying process, while online guides cater to buyers in the later stages. Through content creation, companies can effectively target every stage of the buyer’s journey.

Here are some popular content types and the benefits they offer to your website visitors.

  • Blogs: Google favors fresh content, making blogs an excellent choice as they can be regularly updated and expanded upon. Typically, blogs are concise pieces of content, usually around 1000 words or less, offering personal insights into industry-related topics. Blogs are highly valued by readers as they provide helpful tips and personalized information tailored to your target customers.
  • Service pages: Service pages provide comprehensive details about the services your business offers. These pages are valuable because potential clients prefer to have a clear understanding of what they will receive before making a commitment. Service pages are an ideal space to inform visitors about the specifics of each service, including pricing and more.
  • Product pages: Similar to service pages, product pages provide descriptions and images of the products you offer. These pages educate users about the specific items you sell, including details such as dimensions, color availability, size options, ingredients or materials, and more. Product pages play a crucial role as they can significantly impact sales based on the information provided.
  • Longform content: Longform content refers to in-depth articles that exceed 2000 words. This type of content offers readers valuable and insightful information on topics related to your industry. For instance, if you operate a manufacturing business, you could create a longform article discussing a specific type of material you use. The purpose of longform content is to provide an extensive exploration of a particular subject, serving as the go-to resource for users seeking comprehensive understanding.

With compelling and optimized content, targeted keywords, and the expertise of a dedicated SEO professional, GKOF can develop a competitive SEO plan that generates consistent revenue for your company.

4. Optimization of on-page elements

On-page SEO plays a vital role in every SEO strategy. Whether you aim to appear in Google searches or other search engine results like Bing or Yahoo!, optimizing your website for on-page SEO factors is essential.

To provide some context, on-page SEO involves implementing SEO techniques directly on your website. This includes optimizing elements such as content, page speed, and webpage design. SEO strategies also encompass off-page SEO aspects, which are covered in our SEO packages. You can find more information about off-page factors on this page or explore our beginner’s guide to SEO.

As your SEO service provider, we adopt a comprehensive approach to on-page SEO, focusing on the following aspects:

  • Page speed: If your webpage takes longer than three seconds to load, some users may navigate away in search of a faster resource. Page speed is a crucial SEO factor as it not only enhances user experience but also earns favor from search engines like Google.
  • Inclusion of multimedia: A website consisting solely of lengthy blocks of text can bore readers and disengage them from your content. To address this issue and retain users on your pages for longer durations, incorporate elements such as images, graphics, and videos. These interactive elements enhance user engagement with your content.
  • Responsiveness across devices: It is essential to ensure that your website delivers a consistent experience across various devices, including smartphones, tablets, and desktops. This entails optimizing visuals for mobile devices and ensuring that forms are user-friendly, even on smaller screens. A responsive website is highly beneficial for site visitors and sends positive signals to Google about your site.
  • Quality of content: High-quality content is paramount for converting high-quality traffic into leads and sales. It is crucial to create content that offers easy readability, fast loading speed, and unique information. These factors contribute positively to your website’s ranking in search engine results pages and send positive signals to Google.

These are just a few examples of the on-page SEO tactics employed by our digital strategists as part of our SEO marketing services. If you would like to learn more, explore our on-page SEO resources or download our helpful checklist for on-page SEO!