In the current context of strong digitalization, especially after the Covid epidemic, businesses moving to paperless, limiting paper printing. However, this does not mean that the need for paper printing has been completely replaced, there are still many opportunities to maintain and increase the use of printers, photocopiers and printing materials.
As experts with many years of practical experience in the printing industry for a leading global company, GKOF confidently helps businesses build effective marketing strategies, action plans as well as finding expected potential customers
The following is a reference article about channels and methods of finding potential customers. Don’t hesitate to share your business’s concerns, please contact GKOF (link) for specific solutions.
- How to retain current customers and recruit new customers for the office printing industry? Some effective marketing methods to retain current customers and recruit new customers are as follows:
- Build relationships with existing customers/partners: Leverage your existing network of relationships by creating strong relationships with partners in the office printing industry and maintaining regular contact with customers existing products to maintain sales and increase the likelihood of new product/solution introductions. Loyalty programs for existing customers would work.
- Website & Content Marketing: build a website with useful content and a convenient experience for customers to view product information and cutting-edge solutions. Enhanced blog posts, user guides, print project guides, and instructional videos. Share this content on your social media channels and website to attract the attention of potential customers
- Leverage SEO (search optimization): Optimize your website for keywords related to the office printing industry to improve your position in search results on search engines like Google. This makes it easy for potential customers to find you when they search for office printing services.
- Online advertising: Use online advertising forms such as Google Ads and social network advertising to reach potential customers. Identify your target audience and use targeted advertising to get your message out to them
- Organize online event/webinar: to interact directly with customers interested in products and solutions, creating opportunities for customers to see actual product demos to increase interest and trust.
- Participate in events and exhibitions: Participate in events, exhibitions, and fairs about the office printing industry to introduce your products and services, create new relationships, and seek new business opportunities
- Build credibility and positive reviews: Collect positive reviews and feedback from current customers and share them on your website and social media channels. This helps build credibility and increase potential customers’ trust in your services
- Developing new solutions: users will be interested in solutions that help maximize the lowest possible printing costs, have high security, and can print publications directly from office printers in moderate quantities. right and reasonable cost (instead of outsourcing).
Taking advantage of these methods and strategies can help you find and attract potential customers for your office printing industry. Refine and adjust your strategy based on feedback and results to get the best results
